LM Alliances and Marelle Communications join forces for the Douglas Challenge for the benefit of mental health
Montreal, May 21, 2019 - LM Alliances, chaired by Louisa Mehaïlia, will manage the event, marketing, and branding for the 5th edition of the Défi Douglas, a triathlon aimed at raising funds for the University Institute in mental health Douglas, while the agency Marelle Communications, founded by Marilyne Levesque, will be responsible for press relations. For the first time, the Douglas Challenge will take place on the occasion of the Copley Group World Triathlon, on June 29 at the Grand Quai du Port de Montréal. Amateur athletes can register now, solo or as a team, on the Douglas Challenge website.
This year, top-flight diver and speaker Lysanne Richard has agreed to become the spokesperson for the 5th edition of the Défi Douglas. A native of Chicoutimi, Lysanne Richard is the only Canadian to participate in international high diving competitions, in the network of the International Amateur Swimming Federation (FINA), or with the Red Bull Cliff Diving.
Registrations are open!
An international event bringing together elite, Paralympic and amateur athletes, this triathlon is an excellent opportunity to surpass yourself physically and have a unique experience. The triathlon sprint includes 750 meters of swimming, 20 kilometers of cycling and 5 kilometers of running. Accessible to all, participants can do the stages alone, in teams or in relays. In any case, the presence of a woman is required in each stage. Several activities will also take place during the day for participants and their families.
People must register now and raise minimum funds to donate to the Douglas Challenge, in addition to the registration fee. A 15% discount applies to all teams from the registration of five teams or more. A great way to ask family, friends, and co-workers to cheer on the Douglas Challenge participants!
About the Douglas Challenge
The Douglas Foundation funds the development of the Douglas Institute, a hospital center for people suffering from mental illnesses, in order to support patient care and their environment, research in neuroscience and mental health, as well as education and training. Since its creation, the Défi Douglas has raised more than $ 400,000.